I design products people trust
Senior Product Designer
Design in action
As an empathetic designer with an understanding of people, I’m skilled in problem-solving and always bring a positive and open-minded approach to my work.
Rebuilding Post Office's web estate
Post Office's product pages were losing 40% of users before they converted. I found out why - and fixed the system behind it.
UI & UX
Design Systems
The leaky funnel costing Post Office thousands
The Travel Money funnel was losing users before they converted - and costing £42k a year in avoidable support queries. I redesigned it from the ground up.
Product Design
UI & UX
The app users nearly trusted
The Post Office Travel App was underperforming across its two core revenue journeys. I was brought in to shape what shipped - and it contributed £770k in Travel Insurance revenue uplift.
Product Design
Visual Design
Rebuilding Post Office's design system
Post Office's digital estate ran on a fractured, undocumented design system. I rebuilt it from the ground up - and turned it into the foundation every team worked from.
Design Systems
Visual Design
Information Architecture
Branding
Visual Design
User Experience Design
Product Design
User Interface Design
User Research
Accessibility
Design Systems
The craft behind the conversion
UI, systems, and strategy - across ecommerce, fintech, and financial services
Behind the screen
Eight years in. Still sweating the details.
I'm a Senior Product Designer based in London, with a background spanning agency, ecommerce, and financial services. I care about design grounded in real user behaviour - not just what looks good in a mockup. Outside of work you'll find me cooking something ambitious, winning at everything Pokémon, or exploring a new park with my dog Lune.
Out and about in Amsterdam
Cape Town will always be home
Me and Lune, obviously
What my colleagues say
Paul Bedwell
Design Lead, Post Office Ltd
Helena Coard
Senior UX Designer, Post Office Ltd
Penelope Rance
Senior UX Researcher, Post Office Ltd
Brands I've Worked With
FAQs
Got questions? I've got answers.
Do you have the right to work in the UK?
Are you available for full-time roles?
What kind of work do you specialise in?
What tools do you work in?
Can you work with development teams directly?
What's your notice period?
Ready when you are.
Open to new roles and the right conversations.
I design products people trust
Senior Product Designer
Design in action
As an empathetic designer with an understanding of people, I’m skilled in problem-solving and always bring a positive and open-minded approach to my work.
Rebuilding Post Office's web estate
Post Office's product pages were losing 40% of users before they converted. I found out why - and fixed the system behind it.
UI & UX
Design Systems
The leaky funnel costing Post Office thousands
The Travel Money funnel was losing users before they converted - and costing £42k a year in avoidable support queries. I redesigned it from the ground up.
Product Design
UI & UX
The app users nearly trusted
The Post Office Travel App was underperforming across its two core revenue journeys. I was brought in to shape what shipped - and it contributed £770k in Travel Insurance revenue uplift.
Product Design
Visual Design
Rebuilding Post Office's design system
Post Office's digital estate ran on a fractured, undocumented design system. I rebuilt it from the ground up - and turned it into the foundation every team worked from.
Design Systems
Visual Design
Information Architecture
Branding
Visual Design
User Experience Design
Product Design
User Interface Design
User Research
Accessibility
Design Systems
The craft behind the conversion
UI, systems, and strategy - across ecommerce, fintech, and financial services
Behind the screen
Eight years in. Still sweating the details.
I'm a Senior Product Designer based in London, with a background spanning agency, ecommerce, and financial services. I care about design grounded in real user behaviour - not just what looks good in a mockup. Outside of work you'll find me cooking something ambitious, winning at everything Pokémon, or exploring a new park with my dog Lune.
Out and about in Amsterdam
Cape Town will always be home
Me and Lune, obviously
What my colleagues say
Paul Bedwell
Design Lead, Post Office Ltd
Helena Coard
Senior UX Designer, Post Office Ltd
Penelope Rance
Senior UX Researcher, Post Office Ltd
Brands I've Worked With
FAQs
Got questions? I've got answers.
Do you have the right to work in the UK?
Are you available for full-time roles?
What kind of work do you specialise in?
What tools do you work in?
Can you work with development teams directly?
What's your notice period?
Ready when you are.
Open to new roles and the right conversations.
I design products people trust
Senior Product Designer
Design in action
As an empathetic designer with an understanding of people, I’m skilled in problem-solving and always bring a positive and open-minded approach to my work.
Rebuilding Post Office's web estate
Post Office's product pages were losing 40% of users before they converted. I found out why - and fixed the system behind it.
UI & UX
Design Systems
The leaky funnel costing Post Office thousands
The Travel Money funnel was losing users before they converted - and costing £42k a year in avoidable support queries. I redesigned it from the ground up.
Product Design
UI & UX
The app users nearly trusted
The Post Office Travel App was underperforming across its two core revenue journeys. I was brought in to shape what shipped - and it contributed £770k in Travel Insurance revenue uplift.
Product Design
Visual Design
Rebuilding Post Office's design system
Post Office's digital estate ran on a fractured, undocumented design system. I rebuilt it from the ground up - and turned it into the foundation every team worked from.
Design Systems
Visual Design
Information Architecture
Branding
Visual Design
User Experience Design
Product Design
User Interface Design
User Research
Accessibility
Design Systems
The craft behind the conversion
UI, systems, and strategy - across ecommerce, fintech, and financial services
Behind the screen
Eight years in. Still sweating the details.
I'm a Senior Product Designer based in London, with a background spanning agency, ecommerce, and financial services. I care about design grounded in real user behaviour - not just what looks good in a mockup. Outside of work you'll find me cooking something ambitious, winning at everything Pokémon, or exploring a new park with my dog Lune.
Out and about in Amsterdam
Cape Town will always be home
Me and Lune, obviously
What my colleagues say
Paul Bedwell
Design Lead, Post Office Ltd
Helena Coard
Senior UX Designer, Post Office Ltd
Penelope Rance
Senior UX Researcher, Post Office Ltd
Brands I've Worked With
FAQs
Got questions? I've got answers.
Do you have the right to work in the UK?
Are you available for full-time roles?
What kind of work do you specialise in?
What tools do you work in?
Can you work with development teams directly?
What's your notice period?
Ready when you are.
Open to new roles and the right conversations.